Mini-Masterclass with Professor Hayden Noel

Unlock your potential with a Mini-Masterclass Webinar with Professor Hayden Noel from Gies College of Business. Designed for prospective graduate students, this dynamic session offers a firsthand look at the cutting-edge skills, innovative thinking, and career-accelerating opportunities that define a Gies graduate education. Join our world-class faculty for an engaging, high-impact learning experience—and discover how Gies can help you take the next step in your professional journey.

This masterclass offers a practical introduction to how persuasion influences consumer thinking, attitudes, and behavior.

We’ll explore core frameworks that explain why certain messages resonate, including how the message's source, framing, and audience characteristics shape impact. You’ll also be introduced to commonly used influence strategies with examples of how these ideas appear in real marketing contexts.

The session includes applied examples and a short exercise designed to help connect theory to practice.

Ideal for professionals and prospective students who want a clearer understanding of the psychology behind effective marketing and consumer decision-making.